This gives users the ability to like, comment on, and share your video, giving you a great amount of brand awareness. While you can upload them on almost any social media platform, the fact that TikTok only allows videos is a great advantage. Think of the engagement rates we looked at earlier; what you need to do is set out a good content marketing plan and get creative. The Chinese app, known as Douyin in its home market and owned by Bytedance, actually revealed recently that it has now reached over 1 billion monthly active users. Many brands spotted the emerging social network early on and took advantage of it to connect with their target audience.
Make a branded page and play with different content styles. Content can be produced easily even on a shoestring budget. The easiest thing to do is to keep up with trending hashtags and memes, and then add them to your brand. Create and post authentic material using the app’s built-in filters, effects, soundbites, and editing software. While TikTok has a broad organic scope, successful interaction can only be accomplished if the content actually resonates with your audience and follows the platform’s guidelines. It’s not going to work to bring the company’s brand advertising here.
The app is a big force in e-commerce, its live-streaming stars flogging products in a 21st-century reimagining of the TV shopping channel. Although TikTok’s first such foray, TikTok Shop, which was launched in November in Britain and Indonesia, has flopped, it is unlikely to give up. Thumbnails are the first visual element that catches the eye of your consumer, sometimes even before the actual title of the video. Hence, making an eye-catching thumbnail can make all the difference in how often your audience clicks on your videos.
That’s an astonishing 416% increase in growth, making TikTok a promising platform to use for marketing. Additionally, TikTok gives you an interesting way to share posts with your audience. TikTok has a traditional sharing feature, but you can also share posts through reactions. This means you can share videos of yourself reacting to other people’s TikTok content.
The general public doesn’t get to see the process, and only end up seeing the end results. People generally have a deep appreciation for watching something satisfying like lawn edge work without having to put in the sweat for it. TikTok is the platform to bridge that gap, and will serve as both a video portfolio and a way to build a social following. As the name suggests, brand takeovers allow brands to takeover TikTok for the whole day.
You can include multiple calls to action that encourage users to click on your link to shop now. It’s taken traditional marketing and advertising efforts to another level, allowing users to interact with brands on their own terms. TikTok Duets inspire users to collaborate with a pre-existing post by creating a split-screen video with the original content. These are similar to reaction videos on YouTube, only there’s a lot more wiggle room when it comes to creativity. Keep in mind that influencer marketing has become one of the best ways to convert leads. Influencers with a loyal following have already established trust with their followers.
Republican Party—to coordinate lobbying and media campaigns against TikTok to portray it as “a danger to American children and society”, primarily to counter criticism of Facebook’s own services. There are concerns that some users may find it hard to stop using TikTok. Read more about buy tiktok followers cheap here. In April 2018, an addiction-reduction feature was added to Douyin.
In the “Budget & Schedule” section, select the ad group budget. Once again, you can select how much you’re willing to spend per day or the total amount you want to spend for the duration of the campaign. Although TikTok doesn’t publish its ad prices, a leaked TikTokpitch deckrevealed that large campaigns can range anywhere from $25,000 to $150,000 depending on the type of campaign you choose. As TikTok is gaining more momentum outside of Gen Z circles, advertisers are beginning to build up their TikTokadvertisingstrategy.
Local advertising gives these businesses a chance to reach users from areas with wetter climates, or states where the need for this type of rain gear is high during the entire season. In this way, balanced sales figures can be maintained through the entire year. Still, reaching some people from your target audience are not valued the same. If your goal is to present your business to the locals, is TikTok really one of the channels that may help you with that? Stick around and we’ll try to provide the answers to these questions in the article below.