Although quite new, TikTok has an official advertising system which allows brands and media buying companies to tap into its massive user base. In order to ensure you videos get discovered you need to use relevant hashtags and descriptions. Before creating your own TikTok channel it’s important to have a basic understanding of the TikTok algorithm and the best way to use the app to enhance the exposure of your brand. Some well-known facts about the app is that it primarily targets Gen-Z users who are predominantly female.
TopView is a full-screen ad unit that catches viewers’ attention in a premium and brand-safe placement. It is perfect for advertising products requiring longer attention durations, such as movie trailers. It auto-plays when the app is opened and can last up to 60 seconds. Next up, Go to the TikTok Ads Home page and click the Create an Ad option. Read more about buy tiktok followers instantly here. After that, create a TikTok advertising campaign and set your campaign goal.
First, you can create music and lip-sync videos easily using the app. To start producing content, download the app and register an account. While you might expect the NBA to focus more seriously on stats and games, it uses the app to lighten up the branding and make its athletes look more relatable.
Whether you’re a devoted TikToker or brand-new to the scene, we’re here to help you get the most out of the platform. Another necessary evil of TikTok is that content should be bespoke. While content from Facebook, Instagram, and even LinkedIn can be effortlessly repurposed and re-shared, TikTok content is a style all its own. Activate your customers or team with impactful, on-brand videos.
We’re not saying you should jump on any and all trends; your audience will see right through that. But if a trend is appropriate to your brand and you can do it justice, book yourself a ticket on the bandwagon. So if you’re serious about video marketing, you need to get serious about making TikTok videos. In its early days, TikTok was seen as the domain of the Gen-Z crowd. The TikTok audience still skews young, but its percentage share of users under 24 is dropping.
Creating a story behind your product allows you, as the business owner, to relate to your audience. Attaching a “story” to your brand identity can help you to tie specific narratives and themes to your brand that drive sales. It can be hard to know which social media trends to pay attention to and which ones to ignore. Learn how to set up a TikTok Business Account and create a winning strategy on the billion-user platform. Because TikTok is a creator-led platform, don’t rule out including TikTok stars and influencers in this exercise.
Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including Maximize Your Social and the recently published The Age of Influence , a ground-breaking book redefining digital influence. Check out Neal’s Maximize Your Social Influence podcast for marketing inspiration. TikTok is still in the realm of the first adopters, at least from a marketing and business perspective.
How often you post your videos can also impact how your content is distributed on the platform. You can also observe what your competitors and audience are posting and create an improved version. It may end up becoming viral and increasing your brand’s organic reach. Everyone’s For You page is curated based on the kind of content they consume. So if you engage with fashion content, your feed will contain content in that niche. You don’t need to try all these strategies at once; you can choose a few to focus on, experiment with, and see the results.
These items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission. Look for similarities of top-performing posts within each individual app to help inform your strategy on how to continue curating a high-performing and visually pleasing feed. While consumers are eager to buy a product they love or believe in, personalizing the narrative behind your brand is what truly secures an audience and customer.