TikTok reveals some of the secrets, and blind spots, of its recommendation algorithm

Once you have a relationship, you can reach out about collaborating to grow each other’s reach. Note that there are some instances where TikTok still won’t allow you to add your website link. However, since adding a clickable link is a surefire way to drive traffic to your blog, it’s worth a try.

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“Something that I like to think about when approaching social media is ‘what is the main thing that you want to communicate to your fans?'” Jackson explained. After determining that message, Jackson said that social media teams can establish social and content pillars to drive the rest of their strategy. Jackson’s basic-level advice for any online marketer is to meet players where they are, rather than forcing them to gather on one platform or another. But that’s just the beginning of what she’s learned while shepherding Riot’s strategy-focused spinoffs through the world of social media.

TikTok commonly shows live videos to people scrolling through the app, which can expose you to new audiences who haven’t yet experienced your videos. Some popular live streaming ideas are how-to videos, show and tell, routines, playing games, educational content, and even just casual chit-chats. Creative effects, text, voiceovers, stickers, and transitions can really take your videos to the next level.

Catching their attention quickly before they swipe past your video is an important factor in a video performing well. Although they may not have as many videos up as other brands, they’ve still attracted an impressive 75,500 followers. This could all be down to the very successful #InMyDenim hashtag, which they use to encourage followers to show off their Guess clothing. A brand takeover ad is shown to your target audience as soon as they open the app, featuring a clickable link. This highly desirable, visible format stays live for one day.

Utilize the app’s built-in filters, effects, soundbites, and editing tools to create and share authentic content. The organic reach on TikTok is huge, but impactful engagement is only derived if your content truly resonates with your audience and plays to the rules of the platform. Read more about buy tiktok followers instantly here. Posting your corporate brand messaging here simply won’t work. After reading all these tips, hopefully it’s apparent that there are multiple ways to help make your videos better and not just “trick” the algorithm.

They encouraged TikTok users to take pictures of themselves wearing Guess’ new denim line with the hashtag #InMyDenim. These are the most trivial metrics you also track on all other social platforms. They have the same relevance and importance to TikTok and have the same effect on the platform’s algorithm. The higher the number of likes, comments, and reposts, the higher your content ranks in TikTok’s algorithm. With TikTok’s average engagement rate surpassing Instagram, brands are beginning to prioritize the platform as a valuable tool for building their own brand loyalty. Some of the world’s most popular brands, such as Chipotle, Calvin Klein, and Levi’s, are using TikTok to drive viral activity.

This is why challenges, pranks, and dance routines spread like wildfire within the app, as it’s fairly easy to gain visibility if you are using a popular hashtag or a trending sound. If you need some guidance, have a look at some of the key attributes of viral videos. The array of beauty, fashion, food, dance and fitness influencers on TikTok offers brands the opportunity to reach younger audiences without having a presence on the app themselves. These influencers are well-versed in TikTok’s functionality and can create reactive content that jumps on the most recent trends.

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